Kobo Executive Team

Michael Tamblyn - President and CEO

Michael Tamblyn

President and CEO

Michael is the President and Chief Executive Officer at Rakuten Kobo. Driving growth, profitability and international expansion in a fiercely competitive market, he combines a passion for reading with a deep focus on the hardware and software experiences that can make a customer’s reading life better. A passionate and engaging presenter and commentator, Michael speaks internationally on digital media, publishing and mobile technology and has been featured in The New Yorker, Wired, Canadian Business, National Post, Globe and Mail and The New York Times. Additionally, he oversees Rakuten's other eReading businesses including OverDrive, the world leader in ebook services for libraries, and Aquafadas, a world leader in interactive publishing. Michael has been a part of Rakuten Kobo’s executive team since its inception in 2009, and previously held the role of Chief Content Officer.

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Prior to joining Kobo, Michael was the founding CEO of the supply chain agency, BookNet Canada and co-founded Canada’s first online bookstore, Bookshelf.ca, purchased by Indigo Books & Music in 1998 to create Indigo.ca, where he served as VP of Online Operations.

Michael holds a Masters in Business Administration from the University of Western Ontario.

Trevor Hunter - Chief Technology Officer

Trevor Hunter


Trevor is the Chief Technology Officer at Rakuten Kobo, and is responsible for the innovative technology behind all facets of Kobo’s world-class eReading service. He oversees the engineering practice that holds quality and innovation in high regard, while always keeping the key focus on what customers want and need in a digital reading ecosystem. Previously, Trevor held the role of Enterprise Architect at Rakuten Kobo, where he devised actionable strategies to support the company’s business goals by employing best practices, while ensuring development and operational reliability for internet-scale architectures.

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Prior to joining Rakuten Kobo, Trevor held various roles at Infusion, where he grew his experience as a trusted advisor through his work across a diverse set of verticals including retail, travel & hospitality, and financial services.

Trevor holds a Bachelor of Science in Computer Science from the University of Ulster.

Alan MacNevin - CMO & EVP

Alan MacNevin


Alan is the Chief Marketing Officer and Executive Vice President at Rakuten Kobo, and is responsible for brand, the customer lifecycle, customer loyalty, and oversees the Big Data and CRM organizations. He has unparalleled knowledge about Rakuten Kobo’s customers, and focuses on the customer relationship from acquisition to retention.

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Alan also serves as Chief Strategy Officer of OverDrive, Inc. based in Cleveland, Ohio.  OverDrive is the world’s leader in ebook lending in partnership with more than 30,000 public libraries and schools.  

Prior to joining Kobo, he held marketing positions at Chapters Online, CBC (Canadian Broadcasting Corporation), and Bell Mobility. Most recently, Alan served on the executive team at Sirius Satellite Radio as VP, CRM, where he was also a founding member of the management team for the Canadian organization.

Brad Jackson - EVP Supply Chain and Manufacturing

Brad Jackson

EVP Supply Chain and Manufacturing

Brad is Executive Vice President, Supply Chain and Manufacturing. In this role, he oversees sales operations and is responsible for leading all elements of the global supply chain, which include forecasting, vendor management, inventory, cost management, distribution, and compliance. He oversees all business processes which will efficiently support Rakuten Kobo’s global expansion and distribution needs, while improving flexibility and reducing costs.

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Brad’s career spans some 20 years, with extensive experience in technology, supply chain, product realization and strategic business development. He has broad-based executive leadership expertise spanning design, engineering, manufacturing operations, business development, sales, marketing, strategy and innovation. He is committed to adding customer value and driving exceptional business growth, and ensures organizational success through aligning strategic vision, innovation, insight-based selling and the application of analytical and problem solving skills.

Brad holds a Masters of Business Administration from the Schulich School of Business, and a Bachelor of Science with Honors from Queen’s University, in electrical engineering, computer and microelectronics.

Pieter Swinkels - EVP, Publisher Relations and Content

Pieter Swinkels

EVP, Publisher Relations and Content

Pieter is the Executive Vice President, Publisher Relations and Content and is responsible for managing Rakuten Kobo’s global publisher relations team for ebooks and magazines. In his role, he oversees publisher relationships, acquisition, publisher operations and Kobo Writing Life, Kobo’s independent publishing business.

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Pieter joined Rakuten Kobo in 2011 and was formerly Vice President, Publisher Relations and Merchandising for non-English territories.

Before joining the company, Pieter worked in the international publishing industry, most recently as Publisher and Vice Director at De Bezige Bij (The Busy Bee) in Amsterdam. He holds an MA in English Literature from the University of Amsterdam and MPhil in Anglo-Irish Literature from Trinity College, Dublin.

Dave Anderson - EVP, Content Sales

Dave Anderson

EVP, Content Sales

Dave is the Executive Vice President of Content Sales at Rakuten Kobo. Managing a global team of local merchandising and sales leads in almost 20 countries, he is responsible for growing revenue and margin of the eBook business worldwide. Dave oversees merchandising, promotions and pricing as well as content analytics, and works closely with the CRM and Big Data teams to optimize the Kobo offering, ensuring every customer finds the right book at the right price.

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Dave joined Kobo in 2011 and was formerly the Vice President, Publisher Relations and Merchandising for English territories.

Before joining Kobo, Dave was a management consultant with Accenture where he focused on retail operations and international market expansion. Prior to Accenture, Dave spent seven years with Indigo Books & Music Inc. working in the areas of supply chain, inventory management and assortment planning. Dave holds an MBA from the Ivey Business School.

Pieter Swinkels - EVP, Publisher Relations and Content

Philip Cheng


Philip is the Chief Financial Officer at Rakuten Kobo and is responsible for strategic planning, business case evaluation, budget & forecasting systems, investor relations, performance measurement, treasury, financial reporting, accounting, governance, risk & compliance. A proven leader with a strategic vision, Philip pioneered the financial planning and reporting apparatus within the organization to help steer the early-growth and expansion phases of the company since 2011.

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Before joining Rakuten Kobo, Philip served as the Director of Internal Audit at Indigo Books & Music Inc where he developed the Canadian compliance program for internal controls over financial reporting. Prior to Indigo, Philip spent five years at KPMG LLP in the professional assurance practice specializing in the Technology, Telecommunications, Entertainment and Retail and Distribution industries.

Philip holds a CPA, Chartered Accountant designation, a Masters of Accounting and an Honours Bachelor of Arts, Accountancy Studies with the University of Waterloo.